GEORGE MITCHELL - CONSULTANT
I'm George, founder of FocusPerform, a consultancy dedicated to the psychology of sport and exercise. With an MSc in Applied Sport and Exercise Psychology and accreditation from the Chartered Association of Sport and Exercise Sciences (CASES), I work with athletes across sports, ages, genders, and levels to build the mental skills that turn potential into consistent performance.
Whether it's managing pressure, rebuilding confidence, or sharpening focus under fatigue, FocusPerform gives you the psychological tools elite performers rely on — grounded in evidence, tailored to you. Servicios disponibles en español.
Degree: MSc Applied Sport and Exercise Psychology
Accreditation: Chartered Association of Sport and Exercise Sciences (CASES)
Dr Eleri Jones - Sport Psychologist
Dr Eleri Jones has over 18 years of applied experience supporting athletes across a wide range of sports and levels, from youth to senior and elite performers. She is passionate about helping athletes develop the confidence, resilience and psychological skills needed to perform at their best and thrive in sport.
Eleri is HCPC registered and accredited with the Chartered Association of Sport and Exercise Sciences (CASES). Her research interests include performing under pressure, athlete mental health, psychological development, disability sport and bilingualism.
As a fully bilingual Welsh and English practitioner, Eleri is proud to offer psychology support through the medium of Welsh as well as English.
Kate Walsh - Sport & Exercise Psychologist in Training
Kate is a doctoral researcher and applied practitioner with experience supporting athletes across various high performance environments including football, basketball and more.
katewalshsportpsych@gmail.com
Sidd Sampla - Sport and Exercise Scientist (Psychology)
I am a Peformance Psychologist and have a real passion in supporting people become the best version of themselves and excel in everything that they do. I strongly believe in developing the person as well as the "athlete" through an increased understanding of self, strengths and competitive environments.
Accreditation: Chartered Association of Sport and Exercise Sciences (CASES)
Contact: sidd@izoneperformance.com
GREG PARRY - CONSULTANT
Greg represents FocusPerform in the North of the United Kingdom. He also has his own consultation (Arcope). These companies work closely together to share best practice and offer advice to one another to guarantee bespoke and meaningful interventions.
Degree: MSc Applied Sport and Exercise Psychology
Accreditation: Chartered Association of Sport and Exercise Sciences (CASES)
Jim Boyd - Sport Psychology Educator
A student of renowned Sports Psychologist Bill Beswick, Jim created The Pressure Zone to aid sports persons and people in other competitive fields to address and embrace pressure. Jim works closely with us here at FocusPerform and regularly consults for us. Experienced in the fields of Sportsvision, education, coaching and writing. https://www.thepressurezone.com/vision
*AFFILIATE: ASSOCIATION FOR APPLIED SPORTS PSYCHOLOGY AASP
*MEMBER: INTERNATIONAL SOCIETY FOR COACHING PSYCHOLOGY ISCP
Colin Wilson - Performance Developer and Mental Skills Trainer
Colin is Founder and Senior Consultant at The Business Athlete®, enabling individual clients and teams across sport and business to gain vital awareness and overcome barriers, to become fit for purpose and be more successful and happy. A double Commonwealth silver medallist in table tennis and a consultant to eight FTSE100/Fortune500 businesses across four continents, Colin understands what it is like to have ‘been there’, delivering under pressure. He has coached England Women’s, Men’s, Girls and Boys teams has worked in long-term relationships to develop the National Junior Coaches in over other 20 sports from Equestrian to Gymnastics to Tag Rugby.
Degree: Economics and Statistics, UCL
Accreditations: ESTSS Psychotraumatology, Temenos Psychodynamics, BCG Supervision of Coaches and Consultants, EMCC/GTCI Team Coaching Practitioner, Agile Master, CMC Mediation, many psychometrics.
Email: info@businessathlete.co.uk
